Caledonian Hotel – Dumfries and Galloway, UK
Dumfries Caledonian Hotel, formally called the Moreig Hotel, was taken over by new owners in November 2015.
They wanted to rebrand the hotel and market it in a professional manner. They hired Blinkered for this branding project, to create a new logo, new website, promotional brochures, menus and set up their social media marketing on Facebook. They have been delighted by the service received from Blinkered and more so by the end product.
” Blinkered provided a fast, flexible and efficient service which incorporated our original ideas but added much more in terms of know-how and creativity. The end product was what we valued the most and exceeded our expectations.”
Bruce Harper,
Dumfries Caledonian Hotel Owner
Blinkered created a new logo for the renamed hotel and defined the brand colour palette to be used on all visual materials. A bespoke website – http://www.dumfriescaledonian.com/ was created which incorporates rich imagery, strong messages about the unique selling points of the venue, and an online booking system.
Promotional brochures were created to increase awareness of the hotel as a venue for weddings and funeral receptions, and restaurant menus were designed. All designs were created in line with the brand colours and feature the new logo.
A fully branded Facebook page was created and as part of the relaunch of the hotel restaurant prior to father’s day, a number of eye-catching posts as well as Facebook paid adverts were created. This campaign resulted in an increase in diners by over 300% – something that far exceeded the owners’ expectations.
The hotel owners have stated ” We are happy customers and look forward to continuing our association with Blinkered on future projects as our companies continue to develop.”
“Blinkered are a small, friendly and highly professional company who are very easy to deal with and at no time attempted to impress us with meaningless marketing speak.”
Bruce Harper,
Dumfries Caledonian Hotel Owner
Blinkered created a new brand, an eyecatching website, bespoke promotional brochures and menus, and launched the hotel on Facebook with a bang.
“Our company image has been transformed and now gives us a slick, professional foundation to base our brand and associated marketing upon,” says Bruce.
Sharon Collins